Devising innovative launch of Polar projects in Mumbai: World’s First Augmented Reality based website

Mumbai (Maharashtra) [India], October 2: Mumbai, often referred to as the city of dreams, has always been a thriving hub for creativity and innovation. In the heart of this busy metropolis, a dynamic company known as The Polar Project has emerged as a catalyst for creative visionaries, providing them with the resources they need to bring their ideas to life. This trailblazing organization has recently made waves by launching the world’s first augmented reality website, transforming the way we interact with the digital realm.

The Polar Project is not just another company; it is the dream of ingenious founder, Mr. Sahil Patel.  It’s a place where creativity comes to life & new ideas get off the ground. They embark on a journey to empower creative visionary start-ups with capital, mentorship and guidance. They are also creating a big creative ecosystem to set up special get-togethers where thought leaders can hang out and have fun.

In a bold move that has captured the imagination of Mumbai’s tech-savvy denizens, The Polar Project recently unveiled the world’s first augmented reality website. This groundbreaking creation has taken the digital experience to new heights, offering a seamless blend of the virtual and real worlds.

To launch this extraordinary website, The Polar Project strategically placed QR codes at iconic locations throughout the city, such as Kala Ghoda, the Clock Tower, and the David Sassoon Library. These QR codes, when scanned by curious passersby, transported them to an immersive experience at the iconic Gateway of India. The buzz and excitement surrounding this creative launch were palpable, setting the stage for something truly remarkable.

The augmented reality website was not just a show of technological expertise; it also served as a platform to introduce The Polar Project’s three flagship projects: Launchpad, Playground, and Sanctuary. Each of these initiatives was designed to cater to the unique needs of creative minds in Mumbai and beyond.

  • Launchpad: As the name suggests, Launchpad is designed to catapult innovative startups into the stratosphere. It provides access to much-needed capital, mentorship from industry veterans, and expert guidance to help startups take their first bold steps towards success. They begin as angel investors and end up becoming co-pilots of entrepreneurial journey by offering funds, active mentorship and seamless support. With the Launchpad project, The Polar Project aims to be the launchpad of dreams for budding entrepreneurs.
  • Playground: Creativity knows no bounds, and Playground is the space where it can run wild. This project offers a creative retreat where selected founders, creators and thought leaders can request invites for unforgettable package of party, games and workshops. It’s a sanctuary for those seeking a break from the mundane and a playground for creative expression.
  • Sanctuary: Sustainability is at the heart of The Polar Project’s ethos, and the Sanctuary project embodies this commitment. They take steps to safeguard the vulnerable voices and at the same time sell cool sustainable products. The augmented reality website allowed visitors to explore sustainable products, including an exclusive drop of sustainable sneakers. This endeavor aligns with the company’s vision of a greener and more sustainable future.

The launch of The Polar Project’s augmented reality website generated a significant buzz among the local Mumbai crowd. The QR codes strategically placed across the city acted as portals to a world of creative possibilities. At the Gateway of India, visitors were treated to an immersive experience that showcased the power of augmented reality.

But the website did not stop at just being visually captivating. It offered real opportunities for engagement. Visitors could send pitches for angel investment on the spot, request invites to the creative retreats hosted by Playground, and even purchase exclusive sustainable sneakers—a testament to The Polar Project’s commitment to nurturing creativity and sustainability.

The Polar Project’s augmented reality website has not only transformed the way we interact with digital content but has also set a new standard for innovation in Mumbai’s creative scene. It has demonstrated that technology can be a bridge between the real world and the digital realm, making experiences more immersive and engaging.

The QR code-based launch at the Gateway of India was a glimpse into the future of digital marketing and engagement. It showed that the city’s iconic landmarks could serve as canvases for digital storytelling and creativity. This innovative approach has the potential to revolutionize the way brands and organizations connect with their audiences.

As The Polar Project continues to evolve, it aims to expand its reach beyond Mumbai, empowering creative visionaries not only across India but around the world. The success of its augmented reality website launch has demonstrated the company’s ability to push boundaries and pioneer new frontiers in the creative and tech industries. With Launchpad, Playground, and Sanctuary, The Polar Project is poised to become a driving force behind the next generation of startups, artists, and innovators. It is redefining the way we think about creative empowerment and sustainability, setting an example for others to follow. For more information, kindly visit

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